Cadbury fans outraged over Easter egg 'change' but company has hit back

When it comes to Easter, often leads the way with their selection of heavenly chocolate eggs, from the classic Dairy Milk to Twirl, Crunchie, Wispa, and seasonal Mini Eggs. But as people start to unpack their some have noticed a 'change' in the beloved treat this year - but there's a catch.

Fuming Cadbury fans have claimed that the word 'Easter' has been removed from the packaged boxes. Chocolate lovers have been left baffled by the supposedly missing word, despite the brand being one of the biggest, during the

Taking to X, formerly , one frantically asked: "Can anyone see the word EASTER on these ? Am I going blind ffs??!!" A second penned: "Why have you not got Easter on your eggs? It's Easter!!"

A third went straight to the horse's mouth and questioned: "@CadburyUK is it true you have removed the word Easter from all your eggs?" Despite the panic-stricken comments, it seems that it isn't the case at all.

READ MORE:

The photos shared of the Cadbury eggs are just of the front of the box, which do not contain the word 'Easter'. However, what consumers were missing, was the wording printed at the top of the egg box which does, in fact, bear the words 'Happy Easter'.

It comes as a sigh of relief to Cadbury fans, who thought their beloved festive message had been missing. For extra reassurance, Cadbury UK shared a message from their official X account, confirming that they've used the word 'Easter' for the last 100 years and will continue to do so.

A spokesperson said: "Rest assured that all Cadbury Easter Eggs sold in the UK reference Easter very clearly on the packaging. Cadbury has used the word Easter in our marketing and communications for over 100 years and we continue to do so across our Easter product range."

READ MORE:

As one of the most loved chocolate brands across the country, Cadbury has often hit headlines when it's made any sort of change, big or small, or if any new revelations emerge. Just this week, and it has a surprising meaning. Thankfully, the creators at Cadbury explained what the secret codes on the wrappers actually mean.

When they're wrapping 50,000 eggs an hour, there has to be some sort of organisation, and luckily for the workers (sadly not Oompa Loompas), they don't have to be the ones to wrap them. The eggs are wrapped at record speeds by one of four machines, and there's a secret indicator that shows staff which ones have been wrapped by which gadget.

Each egg has the letter 'W' printed on it, along with a number from one to four under the best before date. So if you look closely at your egg, you will be able to trace it all the way back to the very machine that wrapped it.

One of the Cadbury chocolatiers told the that making the iconic Creme Eggs is not like any other type of chocolate and it's done in a "clever" way. David Shepard, Product Developer of the Mondelēz International Research and Development team said: "The Crème Egg is made in quite a unique process, it's not like a normal chocolate bar. Normally in a chocolate factory when you have a filling, like a Crème Egg, you make a chocolate shell, you set the shell and put the middle in.

"But actually for the Crème Egg, it's clever how it's done. Basically, you deposit the goo centre, the yolk and the white, into liquid chocolate and it very cleverly pushes it out. We call it displacement. That's the only product I know that does that. It's put into moulds and the two halves come together – it's fantastic. You think it will make a complete mess, but it doesn't."

READ MORE: